#workflow #setup #process #admin
Introduction
Workflows help you structure your content processes clearly and manage them efficiently. They define who is responsible for which task and when—ensuring transparency, accountability, and scalability within your team.
Explanation of the Feature
A workflow is a defined sequence of tasks linked to specific statuses. For each step in the content process, you define:
which task needs to be completed
who is responsible
when it should be done
This creates a clearly structured process—from idea to publication and beyond.
Key Workflow Features
Define tasks per status
→ clear to-dos for each step in the processTime-based automation
→ e.g. automatic re-optimization after X daysSkippable tasks
→ for optional or flexible contentFeedback functionality
→ including comment loops for collaborationAutomatic status changes
→ reduces manual stepsNotifications
→ for important content or tasksStrict mode
→ only specific users can view or edit tasks
Usage and Setup
Create a Workflow
Go to the administration area and create a new workflow
Define the individual status steps
Assign tasks to each status
Set responsibilities
Use the Workflow in a Content Ticket
In each content ticket, you’ll find the “Workflow” section on the right-hand side:
all tasks are displayed in chronological order
including responsibilities and current status
feedback and comments are directly visible
Best Practices for Effective Workflows
Start simple
→ map your standard process firstClear responsibilities
→ ideally assign one person per taskSeparate use cases
→ use different workflows for different content typesUse templates
→ duplicate and adapt workflowsContinuously optimize
→ workflows should evolve with your team and needs
Why Workflows Are So Important
Together with content types and statuses, workflows form the foundation of your content operations:
Scalability: Processes can be easily expanded
Efficiency: Less coordination, clearer processes
Transparency: Everyone can see the current status
Quality assurance: Defined steps ensure consistent results
Conclusion
Workflows turn your content process into a structured system. They help you clearly assign tasks, automate processes, and improve collaboration across your team—forming the foundation for professional content marketing.