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Status

Which statuses are available and how do you use them to manage your content workflow?

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Written by Sophia Siddig
Updated today

#workflow #status #contentprocess #allusers


Introduction

Statuses are a central control element in contentbird. They show you at any time which stage a content item is in—and help your team collaborate in a structured and efficient way.


Explanation of the Feature

Statuses represent the different steps in the lifecycle of a content ticket—from the initial idea to publication and beyond.

Typical default statuses in contentbird include:

  • Idea

  • Backlog

  • Create Briefing

  • Production

  • Approval

  • Published

  • Re-optimization

These statuses can be flexibly adjusted, expanded, or restructured depending on how your content process is set up.


Usage and Workflow Management

Create Transparency in the Process

Each status clearly shows:

  • where a content item currently stands

  • who is working on it

  • what the next step is

This ensures full visibility across the team.


Manage Content Effectively

By moving a content item to a new status, you actively control the workflow:

  • from idea to planning

  • from production to approval

  • from publication to optimization

This makes the entire content process transparent and manageable.


Automate Workflows

In combination with workflows, statuses can be used to automate processes:

  • automatic assignment of responsibilities

  • defined handovers between team members

  • clear approval processes

This reduces manual coordination and saves time.


Why Statuses Are So Important

Together with content types and workflows, statuses form the foundation of your content organization:

  • Scalability: Processes can be expanded as needed

  • Clarity: Everyone knows what needs to be done

  • Efficiency: Less coordination, more structure

  • Transparency: Progress is visible at all times


Best Practices

  • Keep your statuses simple and easy to understand

  • Adapt them to your actual processes—not the other way around

  • Avoid too many intermediate steps

  • Define clear responsibilities for each status


Conclusion

Statuses are the backbone of your content workflow in contentbird. When used correctly, they provide structure, transparency, and efficient collaboration—turning individual tasks into a clearly managed process.

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