#intro #platform #contentmarketing #allusers
Introduction
contentbird is a platform for professional content marketing. It helps you plan, create, publish, and analyze your content in a structured way. The goal is to organize content processes clearly within teams and make them more efficient with the help of AI.
What contentbird does
contentbird helps content marketing teams simplify, visualize, and scale their work. All steps of content marketing are brought together in one central place—from the initial idea to performance analysis.
The platform works similarly to an intelligent ticketing system. For every content asset—such as a blog article, newsletter, social media post, or press release—a separate ticket is created. In this ticket, you collect all relevant information needed to create and manage the content—such as briefings, keywords, tasks, or publication dates.
Typical workflow in contentbird
contentbird maps the entire content marketing process in several clear steps:
1. Define your strategy
At the beginning, you define your project, as well as your goals and target audiences. You do this using the structure of topic field, topic, story, and content ticket.
2. Start your research
In this phase, you gather information and inspiration. For example, you can analyze keywords, use W-questions, or get support from AI-generated ideas.
3. Planning and topic organization
Next, you plan your content in the editorial calendar or structure it strategically using topic fields. You can also create an idea backlog to collect future content ideas.
4. Execution in the content pipeline
Now the content is created. You can write texts yourself, assign tasks to your team, or use contentbird’s integrated AI features for support.
5. Analysis and optimization
After publishing, you can evaluate the performance of your content directly in contentbird. By integrating Google Analytics and Google Search Console, you gain insights into reach, rankings, and user behavior.
6. Optional add-ons
Additional features are available to support your workflow:
AI Assistant: Helps with inspiration, structure, and optimization of content, and supports content creation
Social Plus: A solution for social media management. You can centrally manage, analyze, and compare comments, mentions, and direct messages with competitors
Who contentbird is for
contentbird is designed for content marketing teams in both B2B and B2C environments. The platform is especially helpful when coordinating multiple channels, formats, and authors, and when you want to make your content strategy transparent and easy to understand.
Note
With contentbird, you can efficiently structure your content processes and manage all steps—from planning to creation to analysis—in one central place. If you have any further questions, our support team will be happy to assist you.