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Strategic Building Blocks

Which additional components support your strategic planning?

S
Written by Sophia Siddig
Updated today

#strategy #planning #contentstrategy


Introduction

In addition to the core content strategy, contentbird offers further building blocks that help you structure and optimize your planning. These features allow you to define workflows clearly, create content consistently, and coordinate teams more efficiently.


Function Overview

Additional strategic components help you build a structured and scalable content management system. They ensure clear processes, repeatable workflows, and a consistent way of working across your entire team.

By combining these elements, you can make your content workflow more flexible while maintaining a consistent strategy across projects and channels.


Usage and Setup

Types and statuses

Defining content types and status stages creates a clear structure within your content management process.

Content types might include:

  • Blog articles

  • Social media posts

  • Newsletters

  • Press releases

Status stages describe the current progress of a piece of content, such as:

  • In progress

  • In review

  • Published

This structure makes the entire content process more transparent and easier to manage.


Custom fields (Custom elements)

With custom elements, you can tailor the platform to your specific needs. You can define additional fields or categories that are relevant to your company or project.

For example, you can add:

  • Custom metadata

  • Internal categories

  • Additional planning fields

Path: Settings → System → Content → Custom Elements


Prompt templates

Prompt templates are predefined structures for recurring content formats. They help you create content faster while maintaining consistent quality.

Typical use cases include:

  • Blog article structures

  • Social media posts

  • Recurring content formats

Path: Settings → System → AI Assistant → Prompt Templates


Hashtag presets

Hashtag presets are predefined collections of hashtags for social media posts. They allow you to quickly and consistently apply relevant hashtags.

This leads to:

  • Consistent hashtag strategies across the team

  • Faster creation of social media content

  • Improved visibility and reach on social platforms

Path: Settings → System → Content → Hashtag Presets


Conclusion

With additional strategic building blocks such as types, statuses, custom elements, templates, and hashtag presets, you can further enhance your content strategy in contentbird. These features help you structure processes clearly, create content efficiently, and maintain a consistent strategy over time.

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