#allusers #campaigns #planning
Introduction
Campaigns are a central organizational element in contentbird. They help you plan content, tasks, and activities around a shared goal in a structured way—for example, product launches, events, or seasonal initiatives.
Explanation of the Feature
A campaign bundles various content and activities within a defined timeframe. This allows you to centrally manage and analyze related initiatives.
The following elements can be assigned to campaigns:
content
social posts
tasks
custom events
team members
keywords
Usage and Features
1. Creating Campaigns
You can create campaigns in two ways:
a) Via project level
📍 Management → Projects
Create and edit campaigns
Define timeframes and content
Delete campaigns if needed
b) Via the calendar
📍 Planning → Calendar → Campaign view
Create campaigns directly on the timeline
Quick access during planning
2. Assign Keywords to Campaigns
📍 Management → Projects → Keywords
Select relevant keywords
Assign them to one or more campaigns
👉 Benefit:
Stronger alignment between SEO strategy and campaign planning
3. Campaign View in the Calendar
The campaign view provides a visual overview:
yearly timeline of all campaigns
detailed weekly view of associated content
direct access to related events
👉 This helps you identify:
when campaigns are running
which content belongs to them
gaps or overlaps
4. Global Project & Campaign Filter
With the global filter, you can:
select a project
choose one or more campaigns
👉 Result:
All content, data, and actions are limited to your selection
You can work more focused and efficiently
Benefits of Campaigns
Structure: Content is grouped by theme and timeframe
Overview: All activities are visible in one place
Planning reliability: Deadlines and dependencies are clear
Collaboration: Teams work toward shared goals
Analysis: Performance can be evaluated on a campaign level
Best Practices
Define clear goals for each campaign (e.g. leads, reach)
Use campaigns for all major initiatives
Link content, tasks, and keywords strategically
Use the calendar view for maximum transparency
Apply filters to focus on specific campaigns
Conclusion
Campaigns are the link between strategy and execution in contentbird.
They help you plan complex content projects clearly, execute them efficiently, and analyze them in a targeted way.