#setup #structure #admin #manager
Introduction
In contentbird, your workspace is structured using instances and projects. This system helps you clearly separate content, teams, and strategies while maintaining an overview of different business areas or brands.
Function Overview
An instance is your entire contentbird environment. It belongs to your company and is accessed via a dedicated subdomain, for example:
companyname.mycontentbird.eu
Within this instance, all your company’s data, settings, and projects are stored.
Projects, on the other hand, are individual workspaces within the instance. They are used to logically structure content, teams, and responsibilities. Each project can have its own content, strategies, and integrations.
This separation ensures that different teams or business areas can work independently without mixing up content.
Usage and Setup
When projects are useful
Projects are particularly helpful when you want to manage different areas separately. Typical examples include:
Different business units such as shop, blog, or HR
Multiple brands or subsidiaries
Agencies managing multiple clients
International teams with country-specific content projects
With projects, you can clearly structure content and tasks while providing each team with its own workspace.
Benefits of projects
Clear focus
You only see content, analytics, and tasks related to the currently selected project.
Team organization
Responsibilities can be organized by project and assigned to specific teams.
Project-specific settings
Each project can have its own strategy pages, SEO guidelines, and integrations, such as:
Google Analytics
Google Search Console
Social media
DeepL
AWS
Project filter
Using the global project filter, you can limit the entire system to a specific project and fully focus on that area.
Create a new project
You can create a new project in two ways:
Via Settings → Projects
Directly via “Create new project”
When creating a project, you define key basic settings such as project name, CMS, language, or country. These are important for SEO settings and strategic planning.
Difference between project and system settings
It is important to distinguish between project-related settings and system settings:
Project settings apply only to the respective project (e.g., strategy or integrations)
System settings apply to the entire instance, although some can be restricted to specific projects
Conclusion
Instances and projects form the foundational structure of contentbird. While the instance represents your entire platform environment, projects help you organize content, teams, and strategies in a clear and structured way. This allows you to manage even complex content setups efficiently and collaborate effectively.