#seo #keywords #structure #admin #manager
Introduction
Keyword groups help you structure your SEO work clearly in contentbird. By clustering related keywords, you can analyze rankings more easily and track the performance of specific topic areas more effectively.
Function Overview
Keyword groups are collections of keywords that belong to a specific topic, product, or campaign. Instead of analyzing each keyword individually, you can group multiple keywords together and evaluate them collectively.
This makes it much easier to monitor your SEO strategy. You can quickly identify how specific topic areas are developing and where optimization potential still exists.
Key benefits include:
Better overview of thematic keyword clusters
Targeted performance tracking of specific topic areas
Faster identification of ranking opportunities and SEO gaps
Usage and Setup
Find and manage keyword groups
Keyword groups are managed in the SEO section of contentbird.
You can find them under:
Settings → System → SEO → Keyword Groups
There, you can:
View existing groups
Rename or delete groups
Create new keyword groups
Assign keywords to a group
The actual assignment of keywords happens in the monitored keywords view.
Follow these steps:
Open your list of tracked keywords
Select multiple keywords you want to group
Assign them to an existing group or create a new one
This allows you to flexibly expand or adjust your keyword structure at any time.
Best practices for keyword groups
To use keyword groups effectively, it’s recommended to structure them based on clear criteria. Common approaches include:
Topic areas (e.g., “content marketing,” “HR recruiting,” or “Product X”)
Landing pages or content clusters (e.g., blog, shop, glossary)
Search intent (e.g., informational vs. transactional)
A clear structure makes your keyword analysis more strategic and easier to understand.
Conclusion
Keyword groups are a simple yet highly effective tool for structured SEO management in contentbird. They help you cluster keywords by topic, analyze developments more efficiently, and systematically improve your rankings.