Image and Video Specifications
What file sizes and formats apply to social media posts?
#operations #socialmedia
Overview
To ensure your content is displayed correctly and published successfully on Instagram, you should follow the technical requirements for images and videos.
Images
Supported formats:
JPEG
PNG
Maximum file size:
100 MB
Videos
Technical Requirements
Container:
MOV or MP4 (MPEG-4 Part 14)
No edit lists
“moov atom” at the beginning of the file
Video codec:
HEVC (H.265) or H.264
Progressive scan
Closed GoP
Chroma subsampling: 4:2:0
Audio codec:
AAC
Max. 48 kHz
Mono or stereo
Image & Format
Maximum width: 1920 pixels
Aspect ratio:
Minimum: 4:5
Maximum: 16:9
Quality & Performance
Frame rate: 23–60 FPS
Video bitrate: max. 5 Mbit/s (VBR)
Audio bitrate: 128 Kbit/s
Duration & Size
Minimum length: 3 seconds
Maximum length: 60 seconds
Maximum file size: 100 MB
Best Practices
Use H.264 for maximum compatibility
Ensure correct aspect ratio (e.g. 4:5 for feed posts)
Keep videos below the maximum file size for faster processing
Use high-quality but compressed files for optimal performance
Conclusion
Following Instagram specifications ensures your content is published without quality loss and displayed correctly. Especially for videos, paying attention to format, codec, and file size helps prevent upload issues.