#admin #manager #author #analysis
Overview
The content analysis in contentbird helps you evaluate the performance of your content based on data. It provides insights into reach, rankings, traffic, engagement, and ROI, allowing you to derive concrete optimization measures.
Requirements
To use the analysis features, the following integrations and conditions must be met:
🔌 Google Analytics 4
→ for traffic, user, and reach data
🔍 Google Search Console
→ for keywords, CTR, and rankings
✅ Content status “Published”
→ only published content is analyzed
📍 Activation within the respective project setup
The three analysis areas
1. Content Performance
The central analysis for all key KPIs related to your content.
Key areas:
Content ROI
→ comparison of production costs and traffic valueSearch rankings
→ clicks, impressions, CTR, average positionReach & traffic sources
→ where users come from (e.g., organic, social, direct)Production & workflow insights
→ analysis of turnaround times and statuses
Deep dive options:
Table view
Single content analysis
2. Social Media Analysis
(Optional add-on module)
Performance dashboards across all social channels
Custom reports and visualizations
Ideal for cross-channel analysis
3. Content Audit (SEO + Performance)
A strategic analysis area focused on optimization.
Focus matrix:
X-axis: ranking position
Y-axis: click-through rate (CTR)
Typical insights:
Good rankings + high CTR → scale further
Good rankings + low CTR → optimize meta data
Low rankings + high CTR → improve SEO
Weak in both → revise or remove content
Customer Journey Analysis
The Customer Journey Map shows:
which content exists for each persona
which phase it targets (awareness, consideration, conversion)
where gaps exist in your funnel
👉 Ideal for strategic editorial planning
Working with filters & tables
Across all analysis areas, you can:
filter by persona, topic, type, or status
analyze data in tables
open and optimize content directly
export data
Benefits for your content marketing
With content analysis, you can:
measure performance across all channels
identify SEO potential
optimize content in a targeted way
detect topic gaps
improve internal processes
make data-driven decisions
Conclusion
Content analysis in contentbird combines SEO, traffic, and performance data in one central platform. It enables you not only to measure your content, but also to actively improve and strategically develop it further.