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Google Analytics Integration

How do you connect Google Analytics with contentbird?

S
Written by Sophia Siddig
Updated today

#operations #integrations #analytics


Step-by-step guide

1. Open integrations

📍 Administration → Projects → Select project → Integrations

👉 Click on the option to connect Google Analytics


2. Add a new Google account

Click “Add new account” to connect a Google account for the first time.


3. Select your Google account

Choose the Google account that is linked to your Analytics property.


4. Grant access

Confirm the required permissions so contentbird can access your data.


5. Select the account in contentbird

After connecting:

  • Click on the profile icon to select the account


6. Choose the account

In the dropdown menu:

  • Select the appropriate account name


7. Select the Analytics property

Under “Property”:

  • Choose the desired Analytics property


8. Save settings

Save your configuration to complete the integration.


9. Verify the integration

After saving, the connected Analytics property will be displayed within the project.


Result

Once the integration is successful, the following data will be available in contentbird:

  • Traffic (visitors)

  • Time on page

  • Bounce rate

  • Additional user and traffic metrics


Best practices

  • Use the correct Google account with access to the desired property

  • Ensure proper permissions (at least read access required)

  • Select the correct property

  • Verify data after completing the integration


Conclusion

Integrating Google Analytics is the foundation for all traffic and user analysis in contentbird. With just a few steps, you can connect your data and start leveraging it in your content performance analysis.

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