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Social Analysis

How do I analyze social media performance and benchmarking in contentbird?

Written by Sophia Siddig

#socialmedia #analysis #benchmarking #socialplus


Introduction

With Social Analysis, you can evaluate and optimize your social media performance based on data.

👉 The feature is powered by Fanpage Karma technology and provides comprehensive insights into your own profiles as well as your competitors.


Where can I find the feature?

📍 Analysis → Social


What can I analyze?

Performance of your content

You receive detailed insights on:

  • Reach and interactions

  • Top-performing posts

  • Best posting times

  • Hashtags, topics, and formats

👉 This allows you to quickly identify which content performs particularly well.


Benchmarking & competitor analysis

Compare your performance with other profiles:

  • Analyze competitors

  • Compare developments over time

  • Identify trends

👉 Benchmarking helps you improve your strategy in a targeted way.


Custom reports

Create your own analyses:

  • Configure dashboards individually

  • Select relevant KPIs

  • Export reports (e.g., PDF, Excel, PowerPoint)

👉 Ideal for internal analysis or client reporting.


AI-powered analysis

The integrated AI supports you with:

  • Sentiment analysis

  • Data interpretation

  • Automated evaluations

👉 This saves time when analyzing complex datasets.


Conclusion

With Social Analysis, you understand what works on your channels—and why.

👉 You can make data-driven decisions and continuously refine your social media strategy.

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