The Research section is a powerful tool that allows you to create customized content tailored to your exact needs. This step-by-step guide will walk you through the process of using the tool, from setting up a new research job to generating and customizing content. With this tool, you can effectively develop high-quality content without having to overcome the challenges of the “blank sheet of paper”.
Step-by-step guide to using the Research Tool:
1. access the Research Tool:
Open the software and navigate to the “Research” tab.
2. select the AI research:
Click on the “AI research” option to activate the function.
3. create a research job:
Select the option to create a new research job.
Enter a meaningful title for the job.
4. settings for the research job:
Select the relevant project on which the research job is to be based.
Define the type of content and the language (e.g. German).
Enter information about the persona for whom the content is being developed.
5. fine-tune the research objectives:
Select specific information about the persona, such as motivation, goals and fears.
Define the phase the content should be in and the desired goal (e.g. informing and building trust).
6. further information on use:
Select the customer journey phase and the relevant goals from the predefined options.
Specify which product line the content belongs to and how intensively the information should be used.
7. assignment to a story and highlighting of keywords:
Select the story in which the content fits and the keywords that should be emphasized.
8. start the research job:
Click on “Start job” to begin the research.
9. overview of generated ideas:
Watch as ideas are generated and loaded in increments of five.
Click on “Details” to display further information on the generated ideas.
10. selection and creation of content:
Select content you want to develop or click “Create Content” to create customized content.
11. definition of the content piece:
Decide if you want AI support for creation.
Define a briefing based on ready-made examples and structures.
Select the desired AI personality and decide on the image generation.
12. create the content piece:
Click on “Create” to create the content piece in the pipeline.
13. check and edit the generated content:
Check the generated content and adjust it if necessary.
Use the AI Assistant to make further edits and view the history of the editing steps.
14. completion and feedback:
Review the generated content piece and provide feedback or make further adjustments as needed.
With this step-by-step guide, you can effectively use the research tool to generate high-quality and customized content that meets your needs and goals.