#operations #seo #keywords
Overview
In contentbird, metrics like CPC (Cost per Click) and search volume are used to evaluate both the performance and the economic value of your content.
1. Content CPC – Calculation
The Content CPC is based on your actual performance:
Formula:
Costs ÷ unique page views
Basis: all unique page views (content reach)
Costs: one-time production costs of the content
Interpretation:
As traffic increases, the Content CPC decreases
Goal: be lower than Google Ads CPC
👉 This means your content generates traffic more efficiently than paid ads.
2. Content CPC on project level
On a project level, an average value is calculated:
Formula:
Sum of all Content CPCs ÷ number of contents
👉 This means:
Some content pieces may perform very efficiently
The average can still increase due to weaker content
➡️ Therefore, it’s worth analyzing performance on a per-content basis.
3. Search volume & Adwords CPC – Data sources
Keyword metrics are sourced from external tools:
keywordtool.io
kwfinder.com
Both tools ultimately rely on data from the Google Ads Keyword Planner.
4. Data updates
Search volume and CPC are updated every 30 days
The update cycle starts once a keyword is added to a keyword set
👉 Values may vary depending on timing.
5. Why data may be missing
In some cases, no search volume or CPC is displayed.
Common reasons:
1. Google Ads restrictions
Certain topics are excluded from advertising, such as:
drugs
weapons
sensitive health-related terms
👉 Example: keywords like “detox” or “CBD”
These won’t return data in the Keyword Planner—and therefore not in contentbird.
2. Indirect impact
Combined keywords may also be affected:
“digital detox”
→ affected due to the term “detox”
3. Data not yet available
Keyword was recently added
Data has not been updated yet
Important note
Even if no CPC or search volume is available:
Rankings can still be tracked
Organic traffic is still possible
👉 The keyword can still be valuable.
Best practices
Regularly compare Content CPC vs. Paid CPC
Identify highly efficient content
Validate missing keyword data in the Keyword Planner
Use multiple data sources for better decisions
Focus on trends, not just absolute search volume
Conclusion
CPC and search volume are key metrics for evaluating your content performance.
While Content CPC measures real efficiency, keyword metrics provide essential insights for planning and prioritizing your SEO strategy.