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Assigning Keywords

How do you add keywords to a piece of content?

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Written by Sophia Siddig
Updated today

#seo #keywords #contentcreation #operations


Introduction

Keywords are the foundation for SEO analysis and performance evaluation in contentbird. You can easily add keywords to existing content at any time and organize them strategically.


Explanation of the Feature

In contentbird, you can assign keywords to individual content pieces as well as manage them centrally within a project and link them to campaigns.

👉 This ensures that your content is analyzed correctly and positioned strategically.


Adding Keywords to Content

You can add keywords to a piece of content at any time directly within the content editor.

How to do it:

  • Open the desired content

  • Navigate to the Keywords section above the editor

  • Click on + Add

  • Select from the list of existing project keywords

To add new keywords:

  • Enter a new keyword

  • Confirm with Enter

  • Select the appropriate country

  • Don’t forget to save


Assigning Keywords to Campaigns

Keywords can also be assigned to one or multiple campaigns in order to cluster them strategically.

How it works:

  • Go to Management → Projects → Keywords

  • Select the desired keywords

  • Use the menu at the bottom of the page to assign them to a campaign

👉 This helps you organize keywords by topic or marketing initiatives.


Conclusion

Keywords in contentbird can be managed flexibly—both on a content level and across the entire project.

👉 By adding keywords retrospectively and assigning them to campaigns, you always maintain a clear overview of your SEO strategy and can analyze and optimize your content effectively.

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