#workflow #contentplanning #allusers
Introduction
The content pipeline is the central workspace for all content that is already in production. Here, you manage content tickets, track their current status, and coordinate tasks within your team.
Function Overview
The content pipeline displays all active content that has moved from the idea phase into actual production. Each content ticket contains key information such as status, timeline, responsibilities, and other project-specific data.
Content is presented in a clear table view and can be organized using various criteria, such as:
Title, content type, story, and topic
Persona and customer journey phase
Status (e.g., briefing, in progress, or approval)
Due date and responsible persons
Custom fields created within your project
If you use custom fields, they will automatically appear as additional columns in the pipeline. By default, new fields are displayed on the far right but can later be moved or hidden in the view.
Usage and Setup
Edit multiple items at once
If you want to edit multiple pieces of content simultaneously, you can use bulk actions. To do this, select multiple content tickets in the pipeline. An action menu will then appear at the bottom of the table with various options.
Available actions include:
Deleting content
Exporting content
Applying the AI Assistant to multiple tickets at once
Making project-related changes
Making non-project-related changes
Important distinction:
Project-related changes affect fields directly linked to a project, such as:
Author
Persona
Topic
Story
Non-project-related changes refer to general ticket properties, such as:
Status
Due date
Custom fields
For project-related changes, an active global project filter must be set to ensure the correct project data is loaded.
Export content
You can export content from the content pipeline in two ways:
CSV export – ideal for overviews or reporting
Word export – includes the full editor content of the tickets, including the complete text
Customize the pipeline view
You can customize how the pipeline is displayed. Using the column icon in the top right, you can:
Show or hide columns
Change the column order via drag-and-drop
Additionally, you can use filters to display specific content and save customized views.
Conclusion
The content pipeline is the operational core of your content workflow in contentbird. It helps you manage content in a structured way, coordinate tasks within your team, and maintain a clear overview of the current status of your content production at all times.