#allusers #filter
Introduction
With the filtering features in contentbird, you can efficiently search and analyze large amounts of content. Whether you want to focus on specific projects, content types, or strategic criteria—filters help you maintain a clear overview.
Explanation of the Feature
contentbird offers multiple filtering options that work on different levels:
global (system-wide)
within pipelines
in the analytics section
This allows you to narrow down results broadly or filter very precisely.
Usage and Approach
1. Global Project Filter (System-Wide)
📍 Location: Top left in the main menu via the filter icon
With the global filter, you can:
select a specific project
optionally choose a campaign
limit your entire view accordingly
Result:
You only see content, data, and analytics related to the selected project
New content can only be created within this project
👉 Ideal for:
agencies
multiple brands or countries
focused work during specific project phases
2. Filters in Pipelines
📍 Location: Content Pipeline, Content Ideas, Content Performance
Here, you can apply very granular filters:
Quick Filters
Status
Type
Responsible person
Advanced Filters (“More Filters”)
a) Content Attributes
Status
Publication date
Type
Language
Project
b) Strategic Criteria
Persona
Customer journey phase
Topic
Story
c) Custom Fields
e.g. product group, market, budget, effort
💡 Example:
Persona = Marketing Manager
Phase = Consideration
Type = Blog article
Product = CRM tool
👉 This allows you to find exactly the content you want to analyze or edit.
Tip:
Filters can be saved and reused at any time.
3. Filters in the Analytics Section
📍 Location: Analytics → Content Performance
same filtering logic as in the pipeline
additional time filters (e.g. last 30 days)
focus on published content
👉 Ideal for:
performance analysis
reporting
optimization decisions
Why Filters Are So Important
Clarity: You only see relevant content
Efficiency: Faster access to the data you need
Analysis: Targeted evaluation by strategy, project, or audience
Optimization: Content gaps and opportunities become visible
Focus: Meetings and reports stay structured and clear
Best Practices
Use the global filter to focus on specific projects
Work with saved filters for recurring tasks
Combine multiple criteria for precise results
Actively use filters in meetings and reporting
Conclusion
The filtering features in contentbird enable focused work and data-driven decision-making. They help you maintain clarity—even with large amounts of content—and allow you to manage your content strategy more effectively.