#operations #import
Introduction
With the CSV import feature, you can create multiple content items in contentbird at once—ideal for transferring existing content lists or large volumes of planned or published content.
Basic Principle
The import creates content tickets (data records)—not the actual content itself.
Texts must be added or inserted manually afterward.
Optional: Automated import of existing website content is available via support.
📍 Location:
Management → Content Import
1. Create CSV Template
After selecting a project, you will enter the import wizard.
There, you define:
number of content items (tickets)
which fields should be pre-filled
optional additional fields
You can then download the CSV template.
Important:
Column names (e.g. Title, Language) must not be changed, otherwise the import will fail.
2. Edit the CSV File
Working with IDs
Some fields use IDs instead of plain text (e.g. briefing templates):
each value has a unique ID
this ID must be entered in the CSV
Date Formats
Allowed formats:
DD.MM.YYYY (e.g. 01.05.2018)
YYYY-MM-DD (e.g. 2018-05-01)
Text Fields
The following fields are entered as plain text:
keywords
tags
multi-select fields
Format:
Comma-separated, without spaces
Example:
seo,content,strategie
Note:
Ensure consistent spelling to avoid duplicate entries.
Required Fields
Before importing, the following fields must be completed:
status
title
language
3. Save the File
Save the file in the correct format:
Excel: CSV UTF-8 (*.csv)
LibreOffice: CSV with appropriate delimiter settings
4. Upload CSV
In the final step of the import wizard:
upload the file via drag & drop
or select it via file manager
After Import
successfully imported records will be displayed
failed records are documented in a separate CSV file (“failed”)
you may receive an email notification
5. Google Search Console Import
For already published content, you can use a dedicated template.
Benefits
automatic import of ranking URLs from the last 3 months
includes keywords based on Google data
Special Notes
the URL is initially used as the title
the title is later automatically replaced (via page metadata)
URLs must not be removed
unreachable pages (404) are not imported
Additional Required Fields
status
type
title
language
publication URL
cost (use “0” if needed)
After import, performance data (e.g. rankings, traffic) from the last 3 months is automatically added.
Best Practices
Start with a minimal template, then expand
Carefully verify IDs
Use consistent naming (tags, keywords)
Always review the error file after import
Allow time for processing when importing large datasets
Conclusion
The CSV import is a powerful tool for efficiently transferring large amounts of content into contentbird. With well-structured data and properly prepared templates, you save significant time and ensure your content is organized correctly within the system.