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Creating Content with AI

How do I work effectively with AI in the editor and write the right prompts?

S
Written by Sophia Siddig
Updated today

#ai #ai_assistant #briefing #allusers


Introduction

With the AI Assistant, you can create content directly in contentbird—from the initial idea to the final text.

👉 The key to great results is a clear and structured briefing.


Core Principle: How to Use AI Effectively

Think of a good prompt like giving instructions to a colleague:

👉 The more precise your input, the better the output.

Key success factors:

  • Clear goals → What should the content achieve?

  • Context → Target audience, topic, keywords

  • Structure → Break tasks into steps

  • Feedback → Improve results iteratively

👉 AI works best in a dialogue, not with a single click.


Step-by-Step: Creating Content with AI

1. Prepare Your Content

Create a new content piece and define:

  • Title

  • Briefing

  • Persona

  • Content goal

  • Optional: keywords

👉 These serve as the foundation for the AI.


2. Optimize the Title

Example prompt:
“Give me five alternative titles for this article tailored to the target audience.”

👉 Select and apply the best one manually.


3. Create a Structure

Example prompt:
“Create an outline for this article based on the briefing and keywords.”

👉 Result: clear structure (introduction, sections, conclusion)


4. Generate Content

Example prompt:
“Write this section in detail.”

👉 The AI automatically uses available context like briefing, persona, and keywords.


5. Refine & Optimize

  • Insert text into the editor

  • Edit manually

  • Use AI again if needed


Working Directly in the Editor

Highlight text and use the AI Assistant to:

  • Expand content

  • Rephrase

  • Summarize

  • Find synonyms

👉 The AI always works based on the selected text.


Repurpose Content

Reuse existing content for other formats:

  • Social media posts

  • Teasers

  • Headlines

Example:
“Create an Instagram post based on this text.”


Common Mistakes to Avoid

  • Vague instructions

  • Missing context

  • Too many requests at once

  • No manual refinement


Best Practice

👉 Work step by step instead of using one large prompt:

  1. Structure

  2. Sections

  3. Optimization

👉 This leads to significantly better results.


Conclusion

With a clear briefing and a structured approach, the AI becomes a true productivity booster.

👉 You can create high-quality content faster—directly in the editor and without unnecessary steps.

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