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Prompt Templates in the AI Assistant

How do I use templates and prompts in the AI Assistant?

S
Written by Sophia Siddig
Updated today

#allusers #aiassistant #templates


Using templates

contentbird provides ready-to-use templates to help you work faster with AI.

How to find them:

  • Open the AI Assistant

  • Click on “Prompt Templates”

👉 Templates automatically adapt to your current workspace
👉 Use the search to switch between categories


Applying templates

  • Select a template

  • The prompt is automatically inserted into the chat

  • Adjust it if needed and run it

👉 This allows you to tailor templates to your specific use case


Recommended workflow for content creation

For example, when creating a blog article:

  1. Create a title

  2. Generate audience questions

  3. Answer those questions

  4. Create or refine the outline

  5. Write the introduction

  6. Create a summary

  7. Derive a social media post


Creating your own templates

Go to:
📍 Settings → System → AI Assistant → Prompt Templates

There you can:

  • Edit existing templates

  • Save your own prompts

  • Build standardized workflows for your team


What are placeholders?

Placeholders are dynamic elements that allow the AI Assistant to automatically access information from your content ticket.

👉 They enable precise, contextual, and consistent prompts across your team


Why use placeholders?

  • Make prompts reusable and scalable

  • Automatically insert content from the ticket

  • Ensure consistent logic and tone across the team

  • Save time during content creation


List of available placeholders

Placeholder

Description

{{title}}

Working title of the content

{{performanceKeywords}}

All assigned keywords

{{editorContent}}

Full text currently in the editor

{{briefing}}

Content briefing

{{story}}

Story from strategic planning

{{topic}}

Main topic

{{language}}

Content language

{{persona}}

Target audience

{{customerJourneyPhase}}

Customer journey stage

{{type}}

Content type (e.g. blog post, LinkedIn post)

{{highlightedEditorText}}

Selected text in the editor


Tips for using placeholders

  • Use quotation marks (e.g. "{{briefing}}") to avoid ambiguity

  • Keep placeholders clearly separated from the main prompt

  • Avoid unnecessary duplication

  • Write prompts that are understandable for your team—not just the AI


Example of a well-structured prompt

Write an informative LinkedIn post for the persona "{{persona}}" based on the briefing "{{briefing}}".
Consider the keywords "{{performanceKeywords}}" and adapt the tone to the customer journey phase "{{customerJourneyPhase}}".
The text should be written in "{{language}}" and reflect the content goal.


Where can placeholders be used?

  • In prompt templates (AI Assistant chat)

  • In editor prompts (only {{highlightedEditorText}})

  • In automated text briefings

  • Across scalable AI workflows in the content pipeline


Important note

👉 The AI is a tool—not a replacement for editorial work

Always:

  • Review content

  • Adjust tone

  • Validate facts


Conclusion

Templates help you:

  • Get started faster

  • Work in a more structured way

  • Standardize recurring tasks

👉 Especially in teams, they ensure consistent quality and more efficient processes.

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