Placeholders for the AI Assistant

#allusers #ai #aiassistant

The AI Assistant automatically accesses data from your content ticket to generate more relevant, context-aware results.

You can also reference this data directly in your prompts using placeholders in curly brackets, such as {{title}} or {{briefing}}.

Specific fields from your content ticket can be embedded into prompts.

👉 Everything inside a placeholder is automatically replaced with the corresponding content from your ticket.

This means you don’t have to rewrite information every time—you can simply reference it.

Title – {{title}}
Refers to the current working title of the content

Keywords – {{performanceKeywords}}
Includes all keywords assigned to the content

Editor Content – {{editorContent}}
Refers to the full text currently in the editor

Briefing – {{briefing}}
Uses the stored content briefing

Story – {{story}}
Represents the specific angle from your strategic topic planning

Topic – {{topic}}
The overarching topic from your strategy setup

Language – {{language}}
Uses the language defined in the content

Persona – {{persona}}
Refers to the defined target audience

Customer Journey Phase – {{customerJourneyPhase}}
Uses the assigned stage in the customer journey

Type – {{type}}
Refers to the content type (e.g. blog post, landing page)

In addition to the standard attributes, you can use custom fields and custom elements as placeholders in your prompt templates. This lets you tailor prompts even more precisely to your content.

How it works:

Highlighted Text – {{highlightedEditorText}}
Refers only to the text you have selected in the editor

👉 Especially useful for:

Using placeholders makes your prompts more efficient and consistent.

👉 You can directly work with existing content instead of rewriting context—resulting in faster and more accurate AI outputs.