The placeholders are parts of the templates. They are used to fill in certain parts of the templates in such a way that the AI can refer to them directly without having to enter them again.

Here is an example:

Everything in the prompt in the ''{{}}'' are the so-called placeholders. This is the part that the AI refers to. So in this example, AI in content marketing. So you don't have to put this section of text in the prompt yourself, you can just use the placeholder.

These are used to fully exploit our AI-assistant's potential and are therefore a powerful tool. Which placeholder refers to what, I explain here:

Title - {{title}}

The module refers only to the title of the content. The title is the working title that is assigned from the very beginning of the ticket creation.

Keywords - {{performanceKeywords}}

This is used to pull all the keywords that have been attached to the content. These are the keywords listed under "Keywords" on the right side.

Editor Content - {{editorContent}}

This module refers to all text content that is currently in the editor.

Briefing - {{briefing}}

The briefing can be attached to the content. The briefing can be defined as a template, so that it can be worked with faster and more uniformly.

Story - {{story}}

Topic - {{topic}}

The two building blocks come from the strategic topic planning. Of course, only the story will be marked and recorded on a content. But for finding inspirations both building blocks help.

Language - {{language}}

The specification here draws the language of the content.

This can help to always get the answer in the preferred language.

Persona - {{persona}}

Here the AI-assistent pulls the stored persona, i.e. who this text is aimed at - the target audience, in other words.

Customer Journey Phase - {{customerJourneyPhase}}

The target group goes through different phases in its development. The stored phase is automatically drawn here as well.

Type - {{type}}

The type of each content is always maintained. We use this module to draw the type.

{{highlightedEditorText}}

The prompt refers only to the text in the editor, which was highlighted by the user.

By default, this option is only available in the AI Assistant Editor.