Content marketing without a strategy has little chance of success, so an individual content strategy can be stored for each project in contentbird.
To do this, go to the project management under Setup > Projects and open the details of the desired project. Under the Strategy tab you will find 2 sections:
1.) Strategy for the entire project
These strategy characteristics apply to all content in a project:
Vision
Content Story
Communication goal
Brand promise
Prioritized goal
Guidelines
2) Strategy for individual contents
In the strategy characteristics defined here, the contents within a project differ. Each content is intended for:
a different persona
a different customer journey phase
a different content target
a different Call To Action
For more information, see this block post.