The cost of content is an important factor in content marketing. contentbird calculates the traffic value and the content ROI.

Costs can also be added to a content after publication, but they are only taken into account from the time they are added:

In the example above, to the existing cost of 200,- EUR, 50,- EUR was added on 10/28/2019, so that the total cost of this content is now 250,- EUR. Of course, this immediately has a negative impact on traffic value and content ROI, but in this case it doesn't matter, because the content has been well into ROI positive territory for a long time.